Employer’s guide to the class of 2013

As 2013 draws to an end, universities will be producing millions of graduates all ready for the jobs out there. What should the employers do? For starters, they should stay ahead of these extremely smart graduates; be aware of what they expect and are looking for in a job. Recruiting can be at least ten times easier if the employers are well aware of the demands this year’s latest prospective employees will have.

The “Class of 2013” survey, conducted by Achievers, an employee success software and services company, asked more than 10,000 students about their previous work experiences, where they plan to look for jobs, how they like to be motivated, and their overall feelings about job prospects.

Here’s what employers need to know about the class of 2013:

Previous experience
Most of the fresh graduates have never had any work experience. About 46% have never had a full-time job; almost 10% haven’t held a part-time position; and 41.4% never interned. This means about half of them have no idea about workplace rules and norms. This may sound disturbing but it actually isn’t. They will easily adopt the culture your company follows without any difficulty. There will be no time wasted in settling in. And you can define their role to them in a way that suits you best.

How they will job hunt
Forty-five percent of the students plan to use LinkedIn as a primary source for their job hunt. About 87% of respondents said they plan to go straight to the source and submit an application directly to the company. 70% said they will search for jobs at a networking event, while 65% said they’re most likely to utilize a career services center on campus.

This means that the employers will need to market their brand in order to recruit the best there is. Compared to the traditional thought that the candidate must put in an effort to be appealing to the employer this new practice of judging an employer on their appeal seems too practical to be true but this is how the students of today and the employees of tomorrow are thinking and choosing.

Their priority
What also matters the most this year to new employees is the salary. They will value it more than anything else and will always go for a job that has the most promising figure to offer.

Career advancement opportunities are also important and so is their interest in the work. But these will always be secondary. The primary attraction is the salary. So you, as the employer need to make sure you are offering salaries equal to if not higher than those which are offered by most other rival companies.

Their stay with the company
Most of these new graduates do not believe in long term employment and the traditional concept of loyalty to a organization that first hired them. They believe more in a short commitment during which they can improve themselves and then move onto better options. Some plan to stay 1.5 years and other will go up to 5 years too.

This means that once you recruit the best person for the job, you have to make sure they stay. Give them rewards and promotions and also make sure that everything is not dependant on them so if they decide to switch jobs, your company will not suffer.

All in all the class of 2013 will not be traditional employees. They need and want a lot more. Prepare yourself for that.

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Compiled from:– what employers need to know about the class of 2013


Written by HerCareer is a career community of women seeking consult, inspiration, and the tools needed to succeed in the workplace.