Multiple global studies have shown that more women in upper management consistently means more profitable companies.
In the best workplaces, significant attention and resources are focused on recruiting, retaining and developing women leaders. It’s not only the right thing to do, it’s smart business.
Well-educated women are entering the workforce now. There are more educational opportunities and a lot of scope for them in every field. However, a wise strategy would be to actively look out for them, engage them in learning more about your organization, and provide them with enticements that are geared to their needs.
Women make up 66% of graduates from American universities (and there’s a similar situation in the U.K., and parts of Europe). Men make up only 40% of the graduates.
To outshine their achievements in a workplace, a career-oriented woman must be hard-working to best enable success, ensure that her voice is heard and her ideas contribute to the betterment for the organization.
It’s inappropriate to underestimate the talent of women in a workplace. Below are the reasons that prove the importance of a woman for companies.
Women help in enhancing your brand image
Many recruiters and hiring managers are not actively seeking out the women already working in their organizations. Internal hiring and development of women are cornerstones of improving your brand image. Each recruiter should focus on making sure that a diverse slate of candidates that includes current female employees whenever possible is presented to hiring managers.
By making it a policy to help women move up and across the organization you can enhance your brand image and consequently your ability to attract more women.
They’re great team players
A study on gender bias by New York research group Catalyst found that women leaders are typically judged as more supportive and rewarding, whereas men are judged better at behaviors such as delegating and managing up. In another 2005 study by Caliper, a professional services consulting company, women demonstrated higher levels of compassion and team-building skills.
They have persuasion powers
Women leaders scored significantly higher than male leaders in persuasiveness and assertiveness, according to the Caliper study. They like a challenge. A 2009 international study by Accenture found that 70 percent of businesswomen asked their bosses for new challenges at work, compared to less than half of businessmen polled.
Women are honest and hard working
As women ask for more to do, they are likely to work longer hours than their male counterparts. Women are more likely to go out of the way to get their work done on time. A typical career-oriented woman would be willing to spend extra hours to get the best result from a certain project. They are confident and least hesitant to take up work that is being delegated to them.
Women may experience difficulty with this in many work environments. If women aren’t staying at the organization, it’s important to know why and what can change to better enable them to stay for the long-term. So, it’s important to find a community within the organization – mentors, role-models, networking groups – who can help navigate through an organization and provide a support system.
Significant emphasis is placed on the benefits that an organization can offer. Onsite childcare, maternity benefits, women’s networking groups, mentoring and development are important to women. But, ultimately, an organization that genuinely cares about their women employees will keep their women happy.
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