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Top Secret: Use these subject line tricks to get your e-mails read

E-mails are a very important source to stay in touch with your colleagues, employees, Ex-boss, clients and customers. If you are sending out a valuable piece of information, make sure to have a very compelling subject line.

With the floods of e-mails that maybe arriving in your potential clients’ inbox, he/she may not consider opening your e-mail unless it’s calling out to take some urgent action so that your hard work is not lost.

This is a very tricky thing to do! Once you’ve drafted the e-mail, you just sit and stare at the subject line and keep typing in the bar.  Don’t worry, it happens with all of us!

Here are few tips to get your e-mails stand out in the person’s inbox:

Get personal


If you were trying to get a friend’s attention on a busy street, you’d call their name. Do the same with your emails, it’ll help your email stand out.

By personalizing the e-mail, you make the recipient feel special. According to MailerMailer survey, personalized subject lines had an average open rate of 12.9 percent compared with 9.8 percent for subject lines without personalization.

Emphasize benefits


Another powerful approach for your subject line is to state how your readers will benefit from your e-mail. If you can tell them how they’re going to save money, save time, make their lives easier, etc., by opening and reading your message, you’ll have the most success.

Questions & other punctuation in E-mail subject lines

Question marks and unusual punctuation offer another method for standing out from the email masses. Exclamation marks can be useful, but are so over-used in subject lines that they don’t tend to be very powerful. Instead, experiment with some fun symbols or loud punctuation to attract their eyeballs.
Short and sweet


There’s a lot to be said for minimalism – clients need you to be clear and concise in your subject lines, as time is always an asset. Avoid explaining the entire e-mail in the subject line as it’s not required. It should be extremely simple and short to get the reader curious to open your e-mail instantly.

MailChimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.

Make use of the right words

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More specifically, words like “urgent” and “important” tend to result in significantly higher open rates, and “announcements” and “invitations” perform better than “reminders”. People also love being thanked. Including the word pairing “Thank You” has shown to increase the likelihood of someone opening your email.

Also, verbs help make the subject lines more effective. They increase the chance of getting opened and hence, you get a quick response!

Appeal to emotions

Find a way to incorporate words that trigger emotions related to your subject matter, and your response rate will improve. Use emotional words such as ‘exclusive, trust, value, guilt, fear, power, need.’

Writing a great subject line really is an art! However, there is no perfect subject line. You’ll always have to experiment and test to see what works for you and your respondents. But the tips mentioned above should provide some great rules to follow, and work off of!

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Written by HerCareer is a career community of women seeking consult, inspiration, and the tools needed to succeed in the workplace.