HerStory

Javariya Yasir on What It Takes To Be A TV Anchor

Javariya Yasir is one of the super talented anchor women. She uses media as the ultimate tool to share everything positive and awesome happenings in Pakistan. If you haven’t already seen it, her show is a ray of hope along with some really nice entertainment and fun.

We decided to go beyond her life on screen and have a heart to heart with her regarding life, media and all the things that make her super awesome.

What is it like getting all the attention being an anchor person?

The feeling of being in the spotlight is wonderful! Getting all the attention means you have to maintain the composure all the time especially in front of the camera. Plus it’s a great feeling that being the one spreading positive messages unlike other negative talk shows on TV and that’s what people admire me for.

What challenges have you faced in your career just because you were a woman? IMG_8868

A career oriented woman has to face a lot of challenges but persistence and motivation keeps one going. Being a woman, I was judged, criticized and disapproved several times.

I am the first and only person in my family to be on TV. And it was a challenge for me to persuade them to allow me to be on TV because I belong to conservative family. But with perseverance I was able to make them on my side.

TV isn’t a bad place to work in, it’s just the myths and stereotypes been made.

How have you managed to cope up with the pressures of being on television?

I was very shy and sensitive growing up, and I wasn’t the happiest teenager either. I was worried about how other people would perceive me.

Unfortunately, anything we say on television can turn against us. We have to be very careful in front of a camera and be very choosy about what we say and that is a real pressure.

Whatever state of mind I am in, I have to smile and show myself full of life and enthusiasm on the camera; that’s a demand I face.

Is a career based in media passion or opportunity?

It has been both for me. I’ve been very lucky. I always wanted to come on TV.
It was a matter of just an audition and I got selected on the spot.

Javeriya Yasir

Do you feel there are enough role models for women like yourself in the media?

Yes, indeed there are. Women like me who are anchors or hosts are intellectual, knowledgeable, conversant and well informed because we have to speak in the camera about any subject matter given and have to engage the viewers, it’s a task and it’s not only visual but audible which require all the skills and abilities we put in front of the camera.

What approach are you using to ensure your voice is being heard in your work?  

I choose to be positive. The belief that the ability to achieve starts in our mind. The root and foundation of my approach is constructive and encouraging towards my people and my work to motivate others. (Smiles)

How woman friendly is the industry you work in?

The nature of the industry is unkind. There are still so many double standards in society when it comes to female versus male behavior.

Women are still expected to be more subdued and less aggressive or confrontational than men. Unfortunately, they don’t care who you are; they can pass a rude comment at any time even if it’s a good friend or an admirer.

They say one thing to your face and other thing to someone else. There are too many two faced people. I hate that. But we have to blend in the world and be sociable.

I can read lips, follow my instinct, and most of the times I can hear the unsaid words from just a few feet away.  (Laughs)

And how women friendly would you like it to be?

I would like it to see an environment where we lift one another up in every situation while creating forbearance  for all.

What is it that keeps you motivated after a hard day?

A large income.

Jokes apart.  Rewards, appreciation and encouragement for my work both at work and home play a huge part in staying motivated.

Have you even been judged on your appearance rather than your intelligence? How has that affected you?

Yes I’ve been.

Unfortunately, we live in a judgmental society. But I think above all else.  At the end of the day the character of a person matters the most. Everything else, likes or the looks or the success matter very little.

If you could do over any part of your career, what would it be and how?

I am a self made woman. Women are not lesser than men. An anchor is an agent of change that can make a difference and I’m proud of being one.

Aww that’s the spirit Javariya! Good luck to you for every great thing you do in the future to make us proud! 

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